News

WHAT ANALYSTS ARE SAYING ABOUT OCARINA

Information Week, May 16, 2008 Optimizing Primary Storage » "The Ocarina solution offers data movement as well. For example, you could have a rule [that] any file that has not been accessed in six months will be space optimized to its highest level and then moved off of your expensive NAS to a disk-based archive that uses SATA drives. Because of Ocarina's mixed-mode architecture, spanning across different storage manufacturers' platforms is simple." – George Crump, Storage Switzerland analyst
Byte and Switch, May 6, 2008 Expert Insight: Data Reduction for Primary Storage » "If moving 50 Tbytes of data from Fibre Channel disk to 50 Tbytes of SATA disk is interesting, then moving that 50 Tbytes from FC drives to 10 Tbytes of SATA storage ought to be irresistible. Startup Ocarina offers an example of this method" – George Crump, Storage Switzerland founder
InternetNews, April 17, 2008 Deduplication Gets More Face Time » "Data reduction technologies like Ocarina…are transformational as they significantly reduce the capacity requirements for storage." – Dave Russell, Gartner research vice president
InfoStor, April 11, 2008 It's time for primary storage optimization » "Targeted for use with IP storage, Ocarina Networks is the only vendor to date offering format-aware optimization against primary storage. Although some SSO vendors have claimed that application-specific approaches to capacity optimization are not effective, this tends to be relevant only for inline capacity optimization. Format-aware capacity optimization takes more CPU cycles and does take slightly longer, but does not present performance issues when used by out-of-band approaches." – Eric Burgener, Taneja Group analyst
Forrester Research Blogs, April 2, 2008 Startup Ocarina Networks Proposes Ground-Breaking Data Footprint Reductions » "…if they can deliver what they promise, this could dramatically shake up the enterprise data storage world and move the industry along the path to keeping up with the astonishing but widely accepted forecasts for growth of file data.” - Andrew Reichman, Forrester Research analyst

OCARINA IN THE NEWS AND BLOGOSPHERE

Network World, July 31, 2008 10 data storage companies to watch »
InformationWeek, July 21, 2008 Startup City Video » Carter George discusses Ocarina Networks' storage optimization products on InformationWeek's Startup City video series.
Processor, June 27, 2008 Doing More With Less » Carter George notes that, "... storage optimization is the key technology for utilization of the space needed for data storage. By using this technology, users can shrink existing files by as much as 90%, thus enabling the storage of up to 10 times more data on disks already owned by the enterprise."
Baseline – Masked Intentions Blog, May 30, 2008 Rethinking Storage Virtualization versus Compression » ”[Ocarina] has developed an appliance that first decompresses all the files that have been compressed using a storage vendor's algorithm and then compresses them again using an algorithm developed by Ocarina to store those files more efficiently on the existing storage arrays. As part of the effort, the Ocarina software can also detect similarities in, for example PowerPoint presentations, so it needs to save fewer versions of the various PowerPoint presentations because in actual reality the different versions have only minor differences that Ocarina can detect.” – Michael Vizard
Systems Management News, April 10, 2008 Storage: Virtualization and Optimization»
EnterpriseITPlanet.com, April 8, 2008 Ocarina Optimizers/Readers » ”New player Ocarina Networks seeks to provide compression specifically for the data already in your online storage media. Their two products--the Ocarina Optimizer and Ocarina Reader--work together to both optimize the existing data regardless of storage media or vendor as well as provide real-time access to that data, for both users and applications, after it has been compressed.”
InfoStor, April 8, 2008 SNW product highlights, Day 1 » “Storage industry newcomer Ocarina Networks announced the availability of a new product that employs a unique take on data de-duplication—sort of. The company's online storage optimization solution applies techniques similar to data compression and de-duplication to online production data, resulting in up to a 10x reduction in capacity, according to company officials.” – Kevin Komiega
GigaOm, April 7, 2008 Tweaking Storage for The Cloud » “As we keep more and more of our valuable content online, do we need a new type of storage? A crop of venture-backed companies — among them Storwize and Ocarina Networks to Gear6 — certainly seems to think so. These companies solve one of two problems: how to access the data faster and how to store it more compactly. “ – Stacey Higginbotham
TechWorld, April 7, 2008 Ocarina claims online de-dupe breakthrough » “De-duplication has become popular for backup data, but not for primary storage. Now, US start-up company Ocarina Networks wants to change that, with a data reduction technology which it claims can shrink live production data too - even if the file formats are already compressed.” – Bryan Betts
Block & Files, April 7, 2008 Ocarina Networks can shrink image files that de-dupe cannot » “Startup Ocarina Networks has announced its Ocarina Optimizer appliance to shrink photos and other files by a factor of ten, claiming that de-duplication and generic compression products aren't effective on such data ... Think of Ocarina Networks as providing specialised sub-file-level deduplication for picture image files.” – Paul Roberts
Byte and Switch, April 4, 2008 Ocarina Steps Out, Sort Of » “Despite all this secrecy, Ocarina nonetheless appears to be gaining some traction…the startup's early adopters include seven of the top 10 online photo sites and three of the top five social networking sites.” - James Rogers
SearchStorage, April 3, 2008 Storage startup Ocarina Networks reduces primary NAS storage data » “Ocarina Networks has come out of stealth with an appliance that it claims can reduce file size on primary NAS storage, as well as the size of files that have already been compressed using industry-standard algorithms.” – Beth Pariseau
Byte and Switch, August 22, 2007 Storage Startups Track Trends »
Byte and Switch, August 22, 2007 Top 10 Storage Startups to Watch »
Thoughtput, July 10, 2007 More Drive Reduction with Compression »
Byte and Switch, July 6, 2007 Stealthy Ocarina to Add Compression »

PRESS RELEASES

MEDIA CONTACTS:

Jason Throckmorton or Melissa Biles
LaunchSquad
415.625.8555
ocarina (at) launchsquad (dot) com