Ocarina's key differentiator, according to CEO Murli Thirumale, is that its ECOsystem data reduction platform provides content-aware (file type-specific) optimization through specialized algorithms. ECOsystem is a post-processing (or offline or out-of-band) approach that combines object-level data de-duplication and compression. "ECO" refers to the system's "extract-correlate-optimize" approach to capacity optimization, in which data is first extracted into its original format (and uncompressed if the data is compressed), correlated (with hashing), and optimized with algorithms matched to specific sub-files or objects. In certain environments, this approach leads to higher levels of capacity optimization, and because it’s a post-process implementation it doesn’t degrade primary application performance.

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